Cookies on the ATG Tickets website

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the ATG Tickets website. However, if you would like to, you can change your settings at any time.

ATG Privacy Policy

About ATG Tickets and this Privacy Policy

Ambassador Theatre Group Limited (“ATG Tickets”) is a company registered in England (company number 02671052). Please read this privacy policy carefully, as it describes what personal information we collect and obtain and how we use it.

The Information We Collect When You Use the Website

When you browse this website ("Site"), information about your visit is automatically stored in our web server logs. The server logs stores the details of the pages and content you request when you click on the links in our website. For example, it will store your IP address and the date and time of page requests.

We also collect information about your website usage using cookies. For more information about the cookies on this Site and how to disable cookies, please read the  Cookie Policy.

You can browse our Site without providing us any personal information, but to purchase tickets, you must enter your details.

Information We Request Directly From You

We collect various personal details when you fill in our registration and order forms (like your name, phone numbers, address, email address etc). We also keep a record of your transactions with ATG Tickets and any correspondence between us.

You may be asked for further information if we run surveys, competitions, prize draws and other promotional activities. If this is the case, then this Privacy Policy will apply to the personal information you provide, but please check for any specific terms that apply each time you participate in these activities.

The financial information we collect and how we use it is explained later in this Privacy Policy.

Information Which We Obtain

We may also add information to your details, which we have obtained from other companies or sources. For example, we may cross check the accuracy of the information we hold with other databases, or we may add demographic information. Much of this data is created using publicly available sources such as the edited electoral register or the Postal Address File, or is derived from market research such as consumer panel surveys.

How We Use Personal Information

As an authorised ticket agent, ATG Tickets sell tickets for the live events for which you buy tickets. This might be an artist, venue, promoter, organisation, producer or sponsor.

ATG Tickets is data controller in respect of all of the information which ATG Tickets collects and receives about you when you use our services.

Providing, Improving and Customising Our Services

We use your information primarily to provide you with the services and products you request, and related customer services (this includes providing this Site, website administration and security).

We also analyse this information to improve our understanding of you and our customer base in general. We do this so that we can make better decisions about our services, advertising, products and content, based on a more informed picture of how our customers use our current services, and to provide you with a more customised experience.

Depending on your marketing preferences, we may use this information to help us to determine which offers, information, discounts and promotions you would most like to receive.

Direct Marketing

When you first register with the Site, you can decide whether your contact information may be used by us, and selected third parties for direct marketing purposes. Depending on your selection, ATG Tickets, our associated companies and/or other third parties may contact you by e-mail or post, telephone or SMS with information or offers regarding their goods and services such as discounts, exclusive offers or special event information.

Unless you opt-out, ATG Tickets will send you Emails with information about upcoming shows and events .If you purchase a ticket for an event, your address will be entered into ATG Ticket’s Welcome Email service. This service sends you e-mail updates about the event you are attending, promotions and other useful information about your visit with us. You may also receive an email from us after the event asking you about your experience.

You will be given an opportunity to unsubscribe in every marketing e-mail we send you.

Carefully Selected Third Parties

If you've given your consent when registering for your personal information to be provided to carefully selected third parties they may contact you by post, telephone or email with information or offers regarding their goods and services.

Information Sharing and Transfer

ATG Tickets and its associated companies will not share your data with any third parties without your consent, except under the following circumstances:

- if we use a third party supplier to carry out specific business operations (e.g. a mailing house, a courier, or a market research company) but only if we have in place a written agreement protecting your information;

- if you have purchased other goods or services via our website such as ticket insurance or merchandise, in which case your information may be shared with third parties to process and fulfil your orders. Please see further information below in relation to how payment information is shared;

- in order to enforce or apply our terms of use, purchase policy or any other applicable ATG Tickets terms and conditions;

- if we consider it necessary to comply with laws or regulations, to assist law enforcement, to protect the rights, property, or safety of ATG Tickets, our customers, users of this Site, or others;

- if the data is only being shared in an anonymous and aggregate form; or

- if ATG Tickets or any of its assets are acquired by a third party, in which case your information may be one of the transferred assets.

Financial Information We Collect and How We Use It

If you are purchasing tickets, you will be asked to provide financial information (your payment card information).

Financial information we collect is used to authorise payment and bill you for your purchases through our Site. When you make a purchase on the Site, your consent is given to provide your financial or personal information to those third parties necessary to process your transactions with us, such as credit card companies and banks. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. Where we do share this data, we apply payment industry standard encryption methods to maintain its security.

If you've ordered any additional goods or services through our Site your information may be passed to the providers of such goods or services so they can process your transaction and provide you with the goods or services you've ordered.

Except as explained above, we will not share your financial information with any third parties without your prior consent.

Advertising on this Site

This Site contains adverts for ATG Tickets services and also third party advertising. We do not share your personal data with our third parties advertisers (except for demographic data on an aggregate basis) but they may collect information about you using their own cookies and other similar technologies.

ATG Tickets and its third party advertisers may use information collected using cookies and other similar technologies to measure the effectiveness of our advertising and to deliver targeted advertising based on your preferences.

Other Sites/Third Party Vendors and their Privacy Policies

This Site may contain third party content and links to other websites. ATG Tickets is not responsible for the privacy practices or the content of such websites or for the privacy policies and practices of other third parties, and so you should be careful to read those websites' privacy policies independently.

Our Security Precautions

This Site has security measures in place to protect the loss, misuse and alteration of the information under our control. We use 128 bit industry standard Secure Socket Layer (SSL) encryption for your transactions with us. It encrypts all of your personal information, including payment card number, name, and address, so that it cannot be read as the information travels over the Internet.

Changes to this Privacy Policy

We do make some changes and adjustments to this privacy policy from time to time, so please check regularly for any updates. Where there's a significant change to this Privacy Policy, we'll always notify you so that you can decide whether to continue using our services.

ATG Tickets Cookie Policy

Understanding how and why we use cookies

We use cookies on our site ( to create the most accessible and effective website possible for our customers. Cookies allow you choose preferences and access products and services online.

Frequently asked questions

Do cookies mean I could get cold calls or junk mail?
The cookies we use do not contain any information which would allow us to identify you. We may use cookies to show you subtly tailored content on our site of things we think you might be interested in.

Do cookies compromise my security when using your website?
The cookies we use are completely safe and secure. In fact, they are used purely to provide essential functionality which allow you to browse the website.

What are cookies?

Cookies are small text files that are sent to and stored on your computer, smartphone or other device for accessing the Internet, whenever you visit a website. Cookies are useful because they allow a website to recognise a user's device. At ATG, we use cookies to let users navigate between pages efficiently and enable other essential functionality.

How cookies make our website safer and easier to use

Cookies can allow us to tailor the content of our website to suit your interests. For example, instead of displaying promotional messages about products you already have, they let us show you other services you may be interested in. We use 'analytics' cookies to help us make our website better for those who visit it regularly. They help us work out what users like and don't like and how we can improve things for you.

When we include links to other websites, please bear in mind they will have their own privacy and cookie policies that will govern the use of any information you submit. We recommend you read their policies as ATG is not responsible or liable for their privacy practises.


Our Cookies


Functionality and performance cookies

These cookies give you extra functionality, such as being able to ask us to remember your preferences. They also let us monitor how our website is performing so we can make regular improvements.

You can remove these optional cookies on the 'My Favourites' page.

Cookie Name: region

This cookie is used to store the 'My Region' preference. You can remove this cookie on the 'My Favourites' page.

Cookie Name: ATGFavs

This cookie is used to store the 'My Favourite' shows and venues. You can remove this cookie on the 'My Favourites' page.

Essential Cookies

Cookie Name: members-code

This cookie is used to store the Friends membership number if entered.

Cookie Name: ATGCookies

This cookie is used to hide the cookie information from the top of the page if the visitor has clicked 'continue' or visited subsequent pages.


This cookie remembers the customer’s email address or user ID to speed up logging in on future visits - if the customer has selected the “Remember Me” option when logging in during a previous visit on future visits - if the customer has selected the “Remember Me” option when logging in during a previous visit AND a particular config file setting is activated.

Cookie Name: ASP.NET_SessionId

Our box office websites are hosted on a Microsoft platform, and therefore use IIS. A session cookie is created by Microsoft to differentiate between each individual customer on any particular website on that platform. These cookies tend to expire after a set time (typically 20 minutes) or when the browser is closed, and then cannot be re-used. This cookie is used to identify the session and retain a customer’s basket details throughout the length of the session.

Google Analytics Cookies:

We use the default configuration of Google Analytics for measuring site statistics. For more details, visit this page on Google's developer site.

Third party pixel tracking:

From time to time Productions ask us to place a pixel on the confirmation page. If you purchase a ticket from us then information directly related to your purchase may be shared with the producer of the show. However, no personal information will ever be shared through this tracking.

Experian Hitwise Winner