Last Update: 2022-08-15
OUR PRIVACY COMMITMENT TO YOU
This Privacy Policy explains how we will use personal information that you provide to us or we collect from you, for example, when you place an order for tickets via our website(s) or when you attend one of our venues. It also explains the ways in which we will protect your personal information and sets out your rights in respect of our processing of your personal information.
In respect of any personal information that we collect from you, the data controller (the company that is responsible for your privacy), is The Ambassador Theatre Group Limited, which includes ATG Tickets, Nova Cinema, LoveTheatre and Group Line.
Note that you are required to be at least 18 years old to use our website(s) and services, and we do not intentionally collect personal information from anyone under 18. No-one under 18 should attempt to submit any personal information to us.
ATG Tickets and Nova Cinema are owned and operated by The Ambassador Theatre Group Limited.
Please also read our Website Terms of Use and Cookie Policy which govern your use of our websites.
NAVIGATING THIS PAGE
“ATG” and “Ambassador Theatre Group” (and “we”, “our”, “ours” and “us”) refers to The Ambassador Theatre Group Limited, a leading venue owner, producer and ticketing operator in the arts and entertainment industry, registered in England and Wales with registration number 2671052 and whose registered office is at Alexander House, Church Path, Woking, Surrey GU21 6EJ.
2. HOW WE USE YOUR PERSONAL INFORMATION
What information will you collect from me?
When you use our website(s) or other services, we may collect and use your information in several different ways. The main reasons are:
Please note that if you choose not to share your personal information with us, or refuse certain contact permissions, we may not be able to provide you with some services that you have asked for.
How and when we collect your personal information
Generally, we collect your information when you decide to interact with us. This could include purchasing online, over the phone, in person at a ticketing booth or self service kiosk, when you sign up to receive emails from us. We also look at how our website(s) is used, so that we can offer the best possible experience.
We collect information in a number of ways, which are listed below:
We may also receive information about you from:
What Personal information we may collect
We will collect personal information that you submit to us when you make use of our website(s) or services and/or you contact us. This information may include, but not be limited to:-
How we use the Personal information that you provide us with
Please note that if we discover any criminal activity or alleged criminal activity through our use of CCTV, fraud monitoring and suspicious transaction monitoring, we will process this data for the purposes of preventing or detecting unlawful acts. We aim is to protect the individuals we interact with from criminal activities.
What about sensitive personal information?
In the course of providing our goods or services to you, we may collect information that could reveal your religious beliefs or information about your health. Information like this is considered “sensitive personal information” under data protection laws. We only collect this information where you have given your explicit consent, it is necessary, or you have deliberately made it public.
Examples of when we may collect this information could be in the following circumstances:
When you provide us with any sensitive personal information, you explicitly agree that we may collect it and use it in accordance with this Privacy Policy.
If you do not allow us to process any of your sensitive personal information, this may mean that we are unable to provide all or part of the services that you have requested from us. Please be aware that in such circumstances, you may not be entitled to cancel or obtain a refund of any price that you have already paid.
Technical Information we collect from you
We automatically collect certain limited information about your device and your visits to our websites which may be considered personal information. This information may include the type of data set out below.
How we use this Technical Information
Information we receive from other sources
Certain third parties may provide us with personal information about you. In each case, it is the third party’s responsibility to ensure that is has obtained your consent to share your personal information with us. Where possible, we will ask a third party to confirm that it has the right to pass this information to us.
Third party services
You may give us permission to access your personal information in other third-party services, e.g. you may link your account to Facebook or Instagram, which allows us to access content on these platforms.
How we use third party services data
ATG group companies
The companies within the Ambassador Theatre Group work closely to deliver services to you.
How we use our Group data
Our ticketing agents
We sometimes appoint third party ticketing agents to promote and sell our products on our behalf. Where you have purchased one of our products from an agent it will be necessary for the agent to pass your details on to us so that we can fulfil your order. To contact you about any cancellations, amendments or additional information in respect of your ticket order
Collation of Personal Information
We may collate different categories of information that we collect about you. Where this is the case, and where such collated data amounts to personal information, we will process this data in accordance with this Privacy Policy.
We will never sell, exchange or otherwise distribute your personal information to companies outside of our group for their own marketing activities without your consent except to the extent required by applicable laws and regulations, or as set out in this Privacy Policy.
However, we share your data with other companies as an essential part of being able to provide our services to you:
Exceptional circumstances
We may also disclose your personal information to third parties if:
Anonymised and pseudonymised data
We may anonymise personal information so that you can no longer be identified from such information. We may also pseudonymise your personal information. This allows us to recognise where multiple behaviours are linked, without seeing any personally identifiable data.
4. YOUR INFORMATION AND DIRECT MARKETING
Where you have consented or where we have a legitimate interest, we will use your personal information to contact you via email, SMS, social media, online advertising, push notification, telephone or post (depending on any preferences notified to us) with relevant information about Ambassador Theatre Group, our websites, our products, services, offers and events. Where you have asked to receive information about our corporate partners or sponsors, your personal information will be used by us to send this information to you.
How to stop electronic marketing messages
You can stop receiving electronic marketing messages (e.g. emails) from us at any time. You can do this:
Once you do this, we will update your profile to ensure that you don’t receive any further electronic marketing messages. However, please note that it might take up to 14 days for our systems to be updated, so you might continue to receive messages from us whilst we process your request.
How to stop postal marketing messages
You can stop receiving postal marketing messages from us at any time. You can do this:
Once you do this, we will update your profile to ensure that you don’t receive any further postal marketing. However, please note that it might up to 30 days (or longer if you use the Return to Sender method) for our systems to be updated, so you might continue to receive marketing from us whilst we process your request.
Our websites and communications with you may provide links to the websites of third parties. Please remember that when you use a link to go from one of our websites to another website, or you request a service from a third party, this Privacy Policy no longer applies.
Your browsing and interaction on any other website, or your dealings with any other third-party service provider, are subject to that website’s or third-party service provider’s own rules and policies.
We do not monitor, control, or endorse the privacy practices of any third parties.
We encourage you to become familiar with the privacy practices of every website that you visit or third-party service provider that you deal with, and to contact them if you have any questions about their respective privacy policies and practices.
This privacy policy applies solely to personal information collected by us through our websites and does not apply to these third-party websites and third-party service providers.
6. KEEPING AND STORING YOUR INFORMATION
Retaining your personal information. We keep your personal information for as long as we require for the purposes for which it was collected (see above). Once the relevant purpose has been satisfied we will securely delete or anonymise your personal information unless we are required to retain a copy of such information under applicable law.
Where we store your personal information. All personal information that you provide is stored on our secure servers or those of our suppliers which may be situated outside of the European Economic Area (“EEA”). Your information may also be processed by staff operating outside the EEA who work for us or for one of our suppliers for the purposes set out in this Privacy Policy. Where we transfer personal information outside of the EEA we will ensure that adequate contractual safeguards are in place (e.g. the European Commission’s standard data protection clauses or “model clauses”), to ensure the security of your personal information is maintained when it is processed by the third party.
7. HOW WE PROTECT YOUR PERSONAL INFORMATION
We are committed to keeping your personal information secure. We take appropriate technical and organisational measures to ensure the security of all personal information we hold (and endeavour to only work with third parties who provide equivalent protections) in accordance with industry best practices (for example, if you provide us with your credit card information, the information is encrypted to ensure its security). However, please note that there are inherent security implications of disclosing personal information online for which we cannot be held responsible.
Account details. You are responsible for keeping the log in details and password in respect of any account you hold with us confidential at all times.
8. WHAT ARE YOUR RIGHTS OVER YOUR PERSONAL INFORMATION
You have rights in relation to the personal information we hold about you, and have the right to:
9. CHANGES TO HOW WE PROTECT YOUR PRIVACY
To ensure that you continue to be aware of how we use your personal information, we will update this privacy policy from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements.
If we make significant changes this Privacy Policy, we will make that clear the next time you access our website or notify you by some other means of contact such as email, so that you are able to review the changes before you continue to use our website and/or services. However, we encourage you to review this privacy notice periodically to be informed of how ATG uses your personal information
10. HOW WE USE COOKIES ON OUR WEBSITES
We use cookies on our website. For more information on cookies, please see our Cookie Policy to find out more about the cookies we use and how to manage and delete cookies.
If you have any questions about this Privacy Policy, or you want to exercise your rights, please get in touch with us by:
If you have a concern or wish to make a complaint about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to the UK Information Commissioner’s Office (“ICO”). You can find details about how to do this on the ICO website at https://ico.org.uk/concerns/ or by calling their helpline on 0303 123 1113.