Cookie Policy

Please read this Cookie Policy carefully before you start to use this website, or any other website or mobile app operated by us on which a link to this Policy is found. By continuing to use one of our websites you agree to our use of cookies and other online tracking and storage tools (collectively “online tools”) as set out in this Policy.   

For further information about how your personal information is used please also see our Privacy Policy 

1. What is the purpose of this Cookie Policy?  

1.1. This Cookie Policy explains how ATG Entertainment Limited ("ATG", "we", "our", or "us") uses certain online tools on this website, our mobile app and any other website operated by us on which a link to this Cookie Policy is found (together the "websites"). In short, we use online tools to provide you with a good experience when you browse our websites and to improve the performance of our websites for all our users.   

2. What online tools does ATG use?  

2.1. We and our third-party partners use online tools to deliver a more user-friendly experience. These online tools can include cookies, pixels or web beacons or tags, scripts, SDK’s and tags. 

A cookie is a small file consisting of letters and numbers which is installed on your browser or your device when you visit our websites. Cookies contain information that are stored on your browser or your device that act as unique identifiers or information caches which are used to remember your previous activity on a website.  

Pixels or web beacon or tags are pixel graphics or tags that track web traffic, conversions and behaviour. Web beacons, scripts run on the web page and collect information on browsing behaviour. SDK’s (software development kits) are a set of tools on the operating system (OS) to enable tracking and functionality in your use of our websites. 

These online tools are used by us and our third-party partners as part of our websites. Details of the online tools used on our website and any applicable third-party partners are set out in our cookie preference centre which can be found on the footer of our homepage.  

3. How do we use online tools?  

3.1. We use online tools to distinguish users from other users of our websites and to remember user preferences, settings or previous activity. If you are signed in ‘authenticated, then this will enable us to provide you with an improved and more personalised browsing experience. For example, we use online tools to keep track of the tickets or other theatre-related products that you have purchased from us, to store delivery addresses if you save multiple addresses in the "address book" function, and to store your details if you select the "remember me" option when purchasing products. This allows us to optimise your individual browsing experience. We also use online tools to analyse how our websites perform so that we can improve the functionality of our websites.   

3.2. You will see a message the first time you access one of our websites which describes the types of online tools we use and what information those online tools might collect.  We will also use banners and pop-ups from time to time to give you options around our use of online tools.   

3.3. We use the following online tools:   

• Strictly necessary. These are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. .   

• Performance. These online tools allow us to count visits and traffic sources so we can measure and improve the performance of our websites. All information these online tools collect is aggregated and therefore anonymous.    

• Functional. These online tools enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.   

• Analytical. These online tools allow us to understand how customers use our websites and their shopping behaviours. This allows us to group those with similar behaviours into segments, ultimately helping us to develop ways to improve our platforms and your shopping experience. This information also allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert. We also use online tools to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent. 

• Advertising. These online tools are used by us and our advertising partners to build a profile of your interests based on your browsing history and use of our websites and apps. We also use these to measure the effectiveness of our advertising, understanding which advertising you click on and interact with as well as your shopping behaviours on our website. We then may use this to create user profiles and group those with similar behaviours into segments to improve the efficiency and relevance of our advertising. These tools also help us and our partners deliver targeted advertising on our sites and third-party platforms like Facebook, Instagram, TikTok, and Google. They may collect data such as your device ID, IP address, browsing history, and shopping activity. If accepted, your information may be shared with third parties to personalise ads. We may also combine data from different devices to improve relevance.  

• Targeting. These online tools may may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these online tools, you will experience less targeted advertising.   

• Social Media. These online tools are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these online toolsyou may not be able to use or see these sharing tools.  

• Personalised. We use online tools to enhance how our websites function, tailoring your experience and showing you the most relevant content. For example, we may highlight shows available in your area or suggest products based on your browsing or purchase history. 

3.4. Our websites may act as a platform for third parties (including advertisers and providers of external web-related services like web traffic analysis providers) to set their own online tools to collect information about certain advertising methods and user preferences. These are likely to be analytical, performance, advertising or tracking focused online tools (for more information, see the description above).  We do not manage or accept any liability for the installation of cookies by third-parties and if you require further information about these you should consult the relevant third party’s cookie policy.   

3.5. You can also find out more information about cookies generally at www.allaboutcookies.org.  

4. How can you disable online tools?  

4.1. We have adopted a tool that allows you to manage the online tools that are being used on our websites, you can access this tool by clicking on the banner that appears when you visit our website, or at any other time via the cookie statement that can be accessed via the link at the foot of our website or by clicking the following link – Cookie Settings   

 4.2. You can manage the use of online tools (including choosing to reject some or all cookies) by adjusting the settings for your browser or device.  Note that if you block some or all online tools (including essential cookies) you may not be able to access, use, or enjoy the full functionality of our websites. .   

4.3. If you do not wish to allow us and third-party organisations to use online tools within our emails, such as pixel tags, the best way to do this is not to enable images when you view our emails. In other words, only view the plain text of the email. Some web browsers and email clients have settings or extensions available to disable / block such cookies such as Gmail.  

4.4 Browser-specific cookie settings 

As of the date of this Cookie Policy, these instructions are available for commonly used browsers through the following links: 

• If you use Microsoft Edge: Microsoft Edge Cookie Settings 

• If you use Internet Explorer: Internet Explorer Cookie Settings 

• If you use Safari: Safari Cookie Settings 

• If you use Firefox: Firefox Cookie Settings 

• If you use Chrome: Chrome Cookie Settings 

If you use different devices, make sure you configure the settings of the corresponding browser according to your preferences. 

Opting out of tracking 

If you wish to opt out of tracking by Google Analytics across all websites, you can do so here. 
 
To opt out of Google Analytics for Display Advertising and customize Google Display Network ads in general, please go here or use the Google Analytics' currently available opt-outs for the web. 

If you wish to opt out of targeting and interest-based advertising, you may visit the following websites for more information: 

• Network Advertising Initiative 

• About Ads 

There are also general resources for opting out of interest-based advertising available on the website of the Digital Advertising Alliance. 

Similarly, you can adjust your advertising preferences on your mobile device at the device level. For example, to adjust your advertising preferences in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt-out of interest-based ads. 

5. What about amendments to this Cookie Policy?   

5.1. We may amend this Cookie Policy at any time without notice.  Any changes to our Cookie Policy will be posted on this page and you may also be notified electronically. Please revisit this page from time to time to review any amendments or revisions, as your continued use of our websites confirms your acceptance of the version of the Cookie Policy then in force.  If you do not agree to any changes that we make, you should not use or access our websites.   

 6. How can you contact us?  

6.1. You can contact us online or by post:   

• Submit a request online at through our Help Centre; or 

• By post: Customer Services, ATG Entertainment, 4-5 High Street West, Sunderland, SR1 3EX.   

If you have a concern or wish to make a complaint about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to the UK Information Commissioner’s Office (“ICO”). You can find details about how to do this on the ICO website at https://ico.org.uk/concerns/ or by calling their helpline on 0303 123 1113.