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ATG Theatre Card Terms and Conditions

Untitled Document

Updated: 16:30 20032020


In these Conditions:

'ATG' and 'Ambassador Theatre Group' (and 'we', 'our', 'ours' and 'us') refers to The Ambassador Theatre Group Limited, registered in England and Wales with company number 2671052 whose registered office is at 2nd Floor, Alexander House, Church Path, Woking GU21 6EJ and each of its subsidiaries and affiliated companies including ATG London Limited, registered in England and Wales with company number 3902727 whose registered office is at 2nd Floor, Alexander House, Church Path, Woking GU21 6EJ.

'TheatreCard' means either (a) the card which is issued to You by the Ambassador Theatre Group following an application in accordance with these Conditions and includes a TheatreCard Classic, TheatreCard Plus or TheatreCard Business or (b) the card which a replacement for Your current TheatreCard.

‘Acceptance’ ‘Accepted’ ‘Accepting’ means either (a) confirmation by ‘ATG’ verbally or in writing (including by email) that Your TheatreCard application has been accepted and Your ‘Benefits’ will commence.

‘TheatreCard number' means the account number issued to You on Acceptance.

'ATG venues' means all UK venues owned or operated by the Ambassador Theatre Group. A full list of current ATG venues can be found at www.atgtickets.com.

'Benefits' means those Benefits and discounts at ATG venues and from external providers which are from time to time notified on our website, newsletters or mailings, as available to holders of a valid and current TheatreCard. Additional conditions may apply to individual Benefits and discounts.

'Initial Fee' is the fee payable on Acceptance. 'Renewal Fee' means the fee payable by You as set by ATG at the end of the first 12 month Validity Period and for any subsequent 12 month periods thereafter.

'Our website' means www.atgtickets.com. 

'Terms and conditions of sale' means those terms and conditions that apply to our customers purchasing tickets and attending any ATG venue as published from time to time.

'Validity Period' refers to (a) the 12 month period from the date of Acceptance or (b) the 12 month period from the date of renewal of Your TheatreCard by ATG and means the period during which Your TheatreCard is valid in accordance with these Conditions.

‘Working Day’ means Monday to Friday, excluding any Public or Bank Holidays.

‘You’ means you or anybody who in Our reasonable opinion is acting with your authority or permission. ‘Your’ shall be read accordingly.


All Benefits are subject to availability and to these Conditions. A valid TheatreCard will entitle You to the Benefits but You acknowledge that some or all of the Benefits may be added to, removed or altered by ATG at its discretion.

Your TheatreCard may be used to purchase the stated number of tickets (maximum 4) with the Benefits that are outlined at www.atgtickets.com/membership or in ATG brochures, subject to availability. Any additional fees associated with Your TheatreCard and/or relating to the purchase of tickets will be outlined in ATG brochures, print and at www.atgtickets.com

Any ticket purchases made through ATG Tickets to events at ATG venues will be subject to our Terms and Conditions of Sale.

The TheatreCard’s ticket exchange terms are bound by ATG Ticket’s ticket exchange policy, the member benefit being that no fee will be charged for making an exchange. Fee-free ticket exchange is offered subject to the date on which You request the exchange being within the Validity Period and cannot be applied retrospectively. Exchanges are subject to availability, if the event is at a venue managed by the Ambassador Theatre Group, and providing 48 hours’ notice is given. Ticket(s) can be exchanged for a seat of the same value, or higher (upon payment of the difference in value), within its current run at the same venue. 

TheatreCard benefits do not apply to ticket purchases made through either LOVEtheatre.com or the ATG Tickets website booking process where it states ‘Powered by LOVEtheatre’.  Free cloakroom benefits atany ATG venue is unaffected (subject to availability).

Please note that the number of ATG venues may change during the Validity Period. A list of current ATG venues is available on our website www.atgtickets.com


To purchase a TheatreCard You must be at least 18 years of age and be a resident in the UK.

When Your application for a TheatreCard has been Accepted a contract in accordance with these Conditions has been formed between us and You will be issued with a TheatreCard number.

The Benefits can be utilised immediately upon Acceptance and You will be issued with Your TheatreCard within 28 working days. Your TheatreCard number must be quoted at all times when booking tickets.

If You purchase a TheatreCard at a promotional price, as indicated at the time of the purchase is made, any subsequent renewal payments will be made at the advertised Full Price, unless otherwise stated. You will be notified of the Renewal Fee amount before any payment is taken. 

Subject to these Conditions, Your TheatreCard will be valid for the Validity Period.

If You have paid for Your TheatreCard by Direct Debit, payment will not be taken immediately but the TheatreCard will still be valid for the Validity Period and not from the date that payment is taken.

If You have paid for Your TheatreCard by Direct Debit, Your Direct Debit agreement is with ATG London Limited and it is the name of this company that will appear on Your bank statements as the payee. You have the right to cancel Your Direct Debit in accordance with the Direct Debit Guarantee (a copy of which can be found in Your membership pack).


At least one month before the expiry of the Validity Period for payments made by credit/debit card, cash or cheque, (not Direct Debit customers) ATG will offer You the opportunity to renew Your ATG Theatre Card for a further twelve-month period. Any renewals will be subject to payment of the then current Renewal Fee.


If you choose to make continuous payment by Direct Debit with your bank, your Validity Period will automatically continue at the end of your Validity Period and the Validity period will be extended for a further year unless you notify your bank or building society and cancel the Direct Debit before your collection.

We will notify you at least 10 days in advance of the renewal date to inform you that your renewal is due and of any increase in the Renewal Fee.


Should You have any queries or issues relating to Your TheatreCard purchase please contact our TheatreCard team on 0333 009 6690 or email [email protected]. We will acknowledge all customer correspondence within 24 hours and We shall use Our reasonable endeavours to consult or negotiate in good faith, and attempt to reach a just and equitable settlement satisfactory to both parties within 5 working days.


Your TheatreCard is a personal revocable licence and is, at all times, the property of the Ambassador Theatre Group.  ATG reserves the right to refuse to supply You with an ATG Theatre Card and can terminate Your TheatreCard and/or demand the return of Your TheatreCard and/or cancel it at any time if, in its reasonable opinion, You are in breach of these Conditions.

Your TheatreCard is strictly non-transferable to any third parties. Only the named holder on the TheatreCard will be entitled to use the TheatreCard and to receive Benefits.

Any Benefits and tickets obtained in breach of these Conditions will be made null and void and ATG may refuse to admit the ticket holders to its venues. 

The Initial Fee and any Renewal Fee are non-refundable in the event that a TheatreCard is terminated as permitted by these Conditions.

The Ambassador Theatre Group may vary the number and location of ATG venues where a TheatreCard can be used.


Subject to the following, TheatreCard membership is non-refundable. You have the right to cancel Your TheatreCard membership within 14 days of Acceptance. If You do choose to cancel within this 14 day “cooling off” period, You will receive a full refund of the Initial Fee upon receipt of Your returned TheatreCard, provided that ATG may  charge You for any Benefits which You have received since Acceptance by virtue of Your membership, including any discounts, promotions, fee savings and priority booking. Memberships will run for the Validity Period and cannot be cancelled outside of the stated “cooling off” period. If You do wish to cancel Your TheatreCard and You are eligible to do so, You should call Our Customer Care team on 0333 009 6690.

If Your application for a TheatreCard has been Accepted and You chose to pay by Direct Debit You have the right to cancel Your Direct Debit in accordance with the Direct Debit Guarantee. If You cancel Your Direct Debit inside the “coolingoff’’ period your TheatreCard will be cancelled automatically. If You cancel Your  Direct Debit outside of the “cooling off” period You are required to pay to ATG on demand within 7 working days of ATG notifying You in writing (including by email) the full amount of the Initial Fee (or, as the case may be, the relevant Renewal Fee) by another payment method. If You do not pay the Initial Fee You will be in breach of these Conditions and ATG will cancel Your TheatreCard. ATG also reserves the right to require that You pay to ATG on demand (a) the full amount of the Initial Fee (or, as the case may be, the relevant Renewal Fee) or (b) the value of any Benefits received since Acceptance, including any applicable ticket or booking fees that would have applied to the purchase of tickets had You not held a valid TheatreCard, whichever is the lower.


ATG may cancel Your TheatreCard if You provide any false information at the time of Acceptance, You misuse Your card in anyway or there is any irregularity in the payment of any fees for Your TheatreCard or tickets.


You must ensure that the information provided by You when You Accepted Your TheatreCard is accurate and complete and contains Your correct name, contact address, telephone number and/or email address and any other requested details. 

lt is Your responsibility to inform ATG of any personal detail changes.

The Ambassador Theatre Group will use this personal information to provide You with all information connected with the supply of Your TheatreCard including ticket offers, Benefits, renewals, brochures and newsletters, events, offers, changes to the TheatreCard scheme. By Accepting a TheatreCard You consent to Your information being used in this way.

Please note that if You refuse certain contact permissions, we may not be able to provide You with all the services that Your TheatreCard entitles you to. 

Read more at www.atgtickets.com/privacy-policy


-This Guarantee is offered by all banks and building societies that accept instructions to pay Direct Debits

- If there are any changes to the amount, date or frequency of your Direct Debit ATG London Ltd. will notify you 10 working days in advance of your account being debited or as otherwise agreed. If you request ATG London Ltd. to collect a payment, confirmation of the amount and date will be given to you at the time of the request - If an error is made in the payment of your Direct Debit, by ATG London Ltd. or your bank or building society, you are entitled to a full and immediate refund of the amount paid from your bank or building society

- If you receive a refund you are not entitled to, you must pay it back when ATG London Ltd. asks you to - You can cancel a Direct Debit at any time by simply contacting your bank or building society. Written confirmation may be required. Please also notify ATG London Ltd.


Ticket Protection for TheatreCard Plus customers is fulfilled by SecureMyBooking and is subject to their Terms and Conditions. These can be viewed at: www.securemybooking.com/make-a-claim/atg-tickets/.

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Have any questions or comments?
Get in touch on 0333 009 6690 (Mon-Sat 9am-10pm, Sun & Bank Holidays 10am-8pm) or email [email protected]