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ATG wins Green Apple Silver Award for Leisure and Travel Green Practices

Approved by ATG's PR & Communications Officer, David Bradbury


Ambassador Theatre Group (ATG) - the world’s number one live theatre company - was awarded a Green Apple Environment Silver Award for Leisure and Travel Green Practices in a special presentation ceremony held at The House of Commons yesterday (10 November).

Collecting the award was ATG’s Juliet Hayes (Safety & Environmental Advisor), Phillip Brown (Group Head of Safety & Environmental Services) and David Blyth (Property Director).

ATG won the prize for its ongoing Project Blackout initiative, which identifies overnight energy waste issues and associated costs involved and engages with senior management, venue staff and ATG’s Green Ambassadors to implement simple switch off solutions.  

Under an internal ATG campaign - Always Think Green - launched in 2012, Project Blackout was born out of the need to reduce the ATG's carbon emissions, relating to the Group's UK venue fuel consumption and associated energy use. The scheme has already seen a reduction in overnight energy use by 15%.

Speaking at the event, Hayes said, 'It’s a huge privilege to be at The House of Commons to be presented with our Green Apple Award for Leisure and Travel Green Practices. As a company, we have seen great cultural change since the introduction of our Always Think Green and Project Blackout campaigns and it’s fantastic that the Project Blackout scheme has received this kind of national recognition. Hopefully it will inspire other companies and organisations to follow suit.'

Hayes also revealed the next green steps for ATG, 'As a Group we are now setting various objectives and targets for 2015 to reduce the Group's overall environmental impacts. This includes reducing carbon emissions by 10% annually, increasing recycling rates and reducing general waste levels supported by our Group waste contract with First Mile, reducing water usage by 10% and ear marking 20% of all venue budgets for installing energy efficiency equipment.

'We are also starting work on compliance with the Energy Savings Opportunity Scheme (ESOS), are beginning discussions with suitable third parties to use our roof spaces for PV panels, with the aim being to effectively generate our own electricity. This could be an exciting project as the Group could be more self sufficient in terms of energy generation and management, at a time of supply uncertainty within the energy markets.'

At the House of Commons ceremony, ATG also provided over 650 specially printed Oyster Card Wallets (containing details of the Project Blackout process) for the delegate goody bags, so that other companies could share the award-winning concept.

As a result of this Green Apple Award success, ATG has been invited to have their winning paper published in The Green Book, the leading international work of reference on environmental best practice, so that others around the world can follow their example and learn from their achievement.

ATG could also progress to represent the UK in the European Business Awards for the Environment.