The Alexandra Theatre was built in 1901 by William Coutts at a cost of £10,000 and was originally called the Lyceum. Its opening production was a play entitled The Workman, which ran from 27th May 1901, with tickets ranging in price from two shillings to four (old) pence. Unfortunately, insufficient public support resulted in the theatre being offered for sale just over a year later. The sale attracted no great interest, and the Lyceum was bought by Lester Collingwood for just £4,450.
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Thank you to our official partners:
Partner With Us
For the first time in the history of the venue, we are opening our doors to the businesses of Birmingham and welcoming the opportunity for partnership and collaboration, as well as reaching out to give back to our local community.
Birmingham is an exciting, diverse and culture rich city of which we are incredibly proud to be a part of, and we know that businesses working together is the best way to encourage visitors to the area. With over 250,000 visitors to the New Alexandra Theatre every year, we have a variety of partnership opportunities to fit in with the needs of your clients and customers, and to suit a range of budgets.
Partnership packages start from just £2000 – for more information please contact the venue on firstname.lastname@example.org or 0121 230 9071.
We are working with the luxury shopping and dining destination The Mailbox to offer our customers a range of fantastic offers at selected Mailbox restaurants and discounted car parking at the award-winning Mailbox car park. The Mailbox is just 5 minutes walk away from the theatre so eat and park for less when you visit us!
As a New Alexandra Theatre customer just show your theatre ticket before ordering to enjoy The Mailbox’s finest food for less:
Main course, side and a drink for £14.95*
Treat yourself to a main course from the a main menu with sides and a drink for just £14.95 per person.
Terms and Conditions: Drinks included in this offer are a small glass of house wine, a schooner or Heineken and any soft drink. This offer is available from 6pm Sunday – Friday only. Quote ‘New Alexandra Theatre’ when booking, booking in advance is advisable.
For more information on Malmaison Brasserie at The Mailbox click here.
Gourmet Burger Kitchen
Pre-Theatre Bundle: 2 burgers & a side for £15*
Not valid in conjunction with any other offer or reward on the GBK app. Discount only valid on same date as the theatre ticket. Excludes Resident Heroes, Special of the Month and Create Your Own. Valid for Eat In only. Valid at GBK Birmingham Mailbox only.
For more information on Gourmet Burger Kitchen at The Mailbox click here.
Terms and Conditions for all Mailbox restaurant offers for New Alexandra Theatre patrons:
*Theatre patrons must present a valid theatre ticket for the same date to be eligible for these offers. Please visit Box Office in advance of your visit to The Mailbox to retrieve your tickets if you are not already in possession of them. All offers are subject to availability and cannot be used in conjunction with any other offer or discount. The Manager reserves the right to withdraw a discount or offer at any time. Offers are only valid at The Mailbox restaurants only.
Enjoy a complimentary Kir Royale when dining at Côte Brasserie.
To redeem quote “Alexandra Theatre offer” when booking or show your theatre ticket when dining.
To book click here
T&C’s. Valid with à la carte (everyday) and the week day lunch and pre-theatre menu( Monday to Friday).One complimentary glass of Kir Royale per person ordering a main course. Valid at Birmingham only.
Promotion: 20% off food for Theatregoers
This offer is available to ticket holders for performances at the New Alexandra Theatre only. This offer is valid only on the day of the performance as stated on the ticket.
All ticket holders must present their ticket to their server before ordering for validation by a member of the management team. Where non-theatregoers are dining alongside valid ticket holders, the bill will be calculated and discounted accordingly. This offer excludes all drinks. This offer is not valid in conjunction with any other food offer, including but not limited to, Lunchtime Specials, E-club vouchers and Mailbox Rewards. A discretionary 10% gratuity will be applied to the bill where there are 8 or more dining adults. Bar Estilo and PR Entertainments reserve the right to refuse any discount at the manager’s discretion.
Park for less! for just £6 for 6 hours!
Park at The Mailbox’s secure award-winning car park for just £6 for 6 hours – a saving of £4! This exclusive offer is available only to New Alexandra Theatre customers. Show your Chip Coin along with your show ticket to a member of Box Office staff prior to get the discount applied to your Chip Coin. The application of car park discounts can only be done prior to the start of a performance.
For more information including how to find the car park visit www.mailboxlife.com/park/