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ATG Theatre Card Terms and Conditions

ATG Theatre Card Membership Terms and Conditions

These are the terms and conditions which apply to your ATG Theatre Card ('these Conditions'). By purchasing or renewing an ATG Theatre Card (or by using an ATG Theatre Card issued to you as a replacement for your AmbassadorFriends Membership or your LiveCard Membership) you agree to be bound by these Conditions. These Conditions replace AmbassadorFriends Membership Terms and Conditions and LiveCard Membership Terms and Conditions with effect from 1st August 2011.


In these Conditions:

'ATG' and 'Ambassador Theatre Group' (and 'we', 'our', 'ours' and 'us') refers to The Ambassador Theatre Group Limited, registered in England and Wales with company number 2671052 whose registered office is at 2nd Floor, Alexander House, Church Path, Woking GU21 6EJ and each of its subsidiaries and affiliated companies including ATG London Limited, registered in England and Wales with company number 3902727 whose registered office is at 2nd Floor, Alexander House, Church Path, Woking GU21 6EJ.

'ATG Theatre Card' means the card which is issued to you by the Ambassador Theatre Group following an application in accordance with these Conditions or which is issued to you as a replacement for your AmbassadorFriends Membership or your LiveCard Membership.

'ATG Theatre Card number' means the account number issued to you when you purchased your ATG Theatre Card.

'ATG venues' means all venues owned or operated by the Ambassador Theatre Group. A full list of venues can be found at

'Benefits' means those Benefits and discounts at ATG venues and from external providers which are from time to time notified on our website, newsletters or mailings, as available to holders of a valid and current ATG Theatre Card. Additional conditions may apply to individual Benefits and discounts.

'Initial Fee' is the fee paid when you purchase your ATG Theatre Card. 'Renewal Fee' means the sum payable by you as set by ATG at the end of the first 12 month validity period and for any subsequent 12 month periods thereafter.

'Our terms and conditions of sale' means those that apply to our customers purchasing tickets and attending any ATG venue as published from time to time.

'Validity Period' refers to a 12 month period from the date of the initial purchase or renewal of your ATG Theatre Card and means the period during which your ATG Theatre Card is valid in accordance with these Conditions.

‘Working Day’ means Monday to Friday, excluding any Public or Bank Holidays.

'Our website' means


1.1 All Benefits are subject to availability and to these Conditions.

1.2 A valid ATG Theatre Card will entitle you to the Benefits but you acknowledge that some or all of the Benefits may be added to, removed or altered by ATG at its discretion.

1.3 Your ATG Theatre Card may be used to purchase the stated number of tickets (maximum 4) with the Benefits that are outlined at or in ATG brochures, subject to availability.

1.4 Additional Benefits offered by external companies are beyond the control of ATG and may be subject to change without notification.

1.5 Any additional fees associated with your ATG Theatre Card and/or relating to the purchase of tickets will be outlined in ATG brochures, print and at

1.6 Any ticket purchases made through ATG Tickets to events at ATG venues will be subject to ATG's terms and conditions of sale.

1.7 Fee free ticket exchange is offered subject to availability of equivalent value tickets on the dates requested. We reserve the right not to offer an exchange if there is no reasonable prospect of being able to re-sell the tickets which are offered for exchange. No fee will be charged for making an exchange. If tickets of a higher value are requested or if fees or costs (including postage) are applicable to the requested tickets we may require such fees and costs to be paid by you before making an exchange.

1.8 ATG Theatre Card benefits do not apply to ticket purchases made through either or the ATG Tickets website where it states 'Powered by LOVEtheatre'. Your entitlement to 10% off bar drinks (up to 4 drinks) and free cloakroom benefits at any ATG venue is unaffected (subject to availability).


2.1 To purchase an ATG Theatre Card you must be at least 18 years of age and be a resident in the UK.

2.2 An ATG Theatre Card can be purchased online at or by calling 0844 871 7633 (Calls cost 7p per minute, plus your phone company's access charge)

2.3 The Ambassador Theatre Group reserves the right to refuse any application for an ATG Theatre Card.

2.4 When your application for an ATG Theatre Card has been accepted you will be issued with an ATG Theatre Card and an ATG Theatre Card number. Neither an ATG Theatre Card nor an ATG Theatre Card number will be issued until ATG has received full payment.

2.5 Your ATG Theatre Card Benefits can be utilised immediately upon purchase. You will be issued with Your ATG Theatre Card within 28 working days.

2.6 Your ATG Theatre Card number must be quoted at all times when booking tickets.

2.7 Subject to these Conditions, the ATG Theatre Card will be valid for the Validity Period, commencing on the date that you purchased your ATG Theatre Card.

2.8 Your Direct Debit agreement is with ATG London Limited and it is the name of this company that will appear on your bank statements as the payee. You have the right to cancel your Direct Debit in accordance with the Direct Debit Guarantee below, but if you do cancel your Direct Debit and have received Benefits, ATG reserves the right to require that you pay to ATG within 7 working days the full amount of the Initial Fee (or, as the case may be, the relevant Renewal Fee) or, if such Fee is not so paid, the value of the Benefits received, including any applicable ticket or booking fees that would have applied to the purchase of tickets had you not held a valid ATG Theatre Card.

2.9 The Direct Debit Guarantee

If there are any changes to the amount, date or frequency of your Direct Debit we will notify you 10 working days in advance of your account being debited or as otherwise agreed. If you request us to collect a payment, confirmation of the amount and date will be given to you at the time of the request.

If an error is made by us in the payment of your Direct Debit, you are entitled to a full and immediate refund of the amount which has been incorrectly paid from your bank or building society.

If you receive a refund you are not entitled to, you must pay it back when we ask you to.

You can cancel a Direct Debit at any time by simply contacting your bank or building society. Written confirmation may be required. Please also notify us.


3.1 At least one month before the expiry of the first 12 months of the Validity Period, ATG will offer you the opportunity to renew your ATG Theatre Card for a further twelve-month period. Any renewals will be subject to payment of the then current Renewal Fee.


4.1 Your ATG Theatre Card is a personal revocable licence and is, at all times, the property of the Ambassador Theatre Group.

4.2 ATG reserves the right to refuse to supply you with an ATG Theatre Card and can terminate your ATG Theatre Card and/or demand the return of your ATG Theatre Card and/or cancel it at any time if, in its reasonable opinion, you are in breach of these Conditions.

4.3 Your ATG Theatre Card is strictly non-transferable to any third parties. Only the named holder on the ATG Theatre Card will be entitled to use the ATG Theatre Card and to receive Benefits.

4.4 Any Benefits and tickets obtained in breach of these Conditions will be made null and void and ATG may refuse to admit the ticket holders to its venues.

4.5 The Initial Fee and any Renewal Fee are non refundable in the event that an ATG Theatre Card is terminated as permitted by these Conditions.

4.6 The Ambassador Theatre Group may vary the number and location of ATG venues where an ATG Theatre Card can be used.


5.1 You must inform ATG if your ATG Theatre Card is lost or stolen.


6.1 Should you have any queries or issues relating to Your ATG Theatre Card purchase please contact our Customer Service team on 020 8544 7469 or email We will acknowledge all customer correspondence within 24 hours and We shall use Our reasonable endeavours to consult or negotiate in good faith, and attempt to reach a just and equitable settlement satisfactory to both parties within 5 working days.


7.1 You have the right to cancel your ATG Theatre Card within 14 days of purchase. If you do cancel your ATG Theatre Card within such 14 day period the Initial Fee paid less an administration charge of £5 will be refunded to you. Memberships will run for a fixed period of 12 months from the date of purchase and cannot be cancelled outside of the stated cooling off period.

7.2 If You receive any Benefits of Your ATG Theatre Card following purchase, You explicitly acknowledge that the right to cancel within a 14 day period, outlined in clause 7.1 above, is automatically waived and does not apply to Your contract with Us. You acknowledge that by using Your ATG Theatre Card within the 14 day cancellation period You are expressly requesting for the Benefits to commence.

7.3 If You do want to cancel and You are eligible to do so, You should call Our Customer Service team on 020 8544 7469. Alternatively an ATG Theatre Card Cancellation form can be found here on Our website


8.1 ATG may cancel your ATG Theatre Card if you provide any false information at the time of purchase, you misuse your card in anyway or there is any irregularity in the payment of any fees for your ATG Theatre Card or tickets.

8.2 If ATG do cancel your ATG Theatre Card as permitted by these Conditions you will not be entitled to any refund of your Initial Fee or any Renewal Fee.


9.1 You must ensure that the information provided by you when you purchase your ATG Theatre Card is accurate and complete and contains your correct name, contact address, telephone number and/or email address and any other requested details.

9.2 It is your responsibility to inform ATG of any personal detail changes.

9.3 The Ambassador Theatre Group will use this personal information to provide you with all information connected with the supply of your ATG Theatre Card including; ticket offers, Benefits, renewals, brochures and newsletters, events, offers, changes to the ATG Theatre Card scheme.

9.4 By purchasing an ATG Theatre Card you consent to your information being used in this way.


10.1 If any part of these Conditions shall be deemed unlawful, void or for any reason unenforceable, then that provision shall be deemed to be severable from these Conditions and shall not affect the validity and enforceability of any of the remaining provisions of the Conditions.

10.2 These Conditions (as amended from time to time) contain the entire agreement and understanding between you and us in respect of all matters which are referred to herein and supersede any prior written or oral agreement between us relating to such matters. No oral explanation or oral information given by either of us shall alter the interpretation of these Conditions. You confirm that, in agreeing to accept these Conditions, you have not relied on any representation that is not expressly included herein and you agree that you shall have no remedy in respect of any misrepresentation which has not become a term of these Conditions. However, nothing in these Conditions purport to exclude liability for any fraudulent statement or act.

10.3 These Conditions will be exclusively governed by and construed in accordance with the laws of England and Wales whose Courts will have exclusive jurisdiction in any dispute, save that we have the right, at our sole discretion, to commence and pursue proceedings in alternative jurisdictions.

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