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Hasbro Gaming in Partnership With ATG Pantomimes

Posted: 04 December 2015

Ambassador Theatre Group (ATG) - the world's number one live-theatre company with over 45 venues - has secured a partnership with toy giant Hasbro for its 2015/16 pantomime season.

Hasbro - whose games collection includes classics such as MONOPOLY, Twister and Buckaroo - will sponsor all ten First Family Entertainment (FFE) pantomimes at the following ATG venues; Aylesbury Waterside Theatre, Bristol Hippodrome, King's Theatre Glasgow, Liverpool Empire, Manchester Opera House, Milton Keynes Theatre, Richmond Theatre, Regent Theatre Stoke-on-Trent, New Victoria Theatre Woking and New Wimbledon Theatre.

Fuse Sport + Entertainment, part of the Omnicom Media Group, were appointed by Hasbro to both negotiate and activate the brand's sponsorship package; benefits of which will include branding on marketing communications, ticket competitions, advertising, and in-venue experiential activity of Pie Face! The partnership runs from Oct 1st 2015 to - Jan 10th 2016.

FFE's glittering 2015/16 pantomime season stars Torvill and Dean, Warwick Davis, Verne Troyer, Katie Price, Priscilla Presley, Marcus Brigstocke, Anita Dobson, Sam Bailey, Ben Adams, Gary Wilmot, Matthew Kelly, Hayley Mills, Wayne Sleep, Gregor Fisher, Jonathan Wilkes, Chris Jarvis, and Flawless among many others.

Pat Westwell, ATG's Marketing Director, said, 'We're delighted to welcome Hasbro on board for FFE''s new pantomime season. As one of the world's leading toy companies, Hasbro have been entertaining families for many years and are therefore the perfect partner for the Great British family tradition of pantomime!'

Previous successful ATG sponsorship deals for FFE pantomimes have included 20th Century Fox Home Entertainment and Robinsons.


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