Approved by ATG's PR & Communications Officer, David Bradbury
Ambassador Theatre Group (ATG) is helping to build a brighter future by supporting WWF’s Earth Hour, a spectacular and symbolic lights out event that focuses the world’s attention on our planet, and the need to protect it.
On 29 March, at 8.30pm, ATG’s portfolio of 40 venues will be joining forces with thousands of iconic landmarks globally, from Times Square to the Eiffel Tower, as they show their support for our brilliant world. Earth Hour’s unique display of darkness has become a global phenomenon with hundreds of millions of individuals coming together each year.
2013 saw a record-breaking 154 countries join the world’s biggest celebration under the stars. In the UK over 10 million people took part, sending out a united and symbolic message. 280 of the country’s most iconic landmarks including Big Ben, the Houses of Parliament, Piccadilly Circus, St Paul’s, Manchester Old Trafford, Wembley Stadium, Edinburgh Castle and many more joined forces with 3,400 schools and 1,200 businesses to help plunge the UK into darkness.
To celebrate Earth Hour 2014, ATG will be:
• Switching off all non-essential lights in our regional offices, headquarters, and theatres at 8.30pm on 29 March for the hour
• Encouraging customers and employees to sign up by promoting the event in the theatres
Rosemary Squire OBE, ATG’s Joint CEO, said, 'Our participation in WWF’s Earth Hour is vital because it’s a great way of raising awareness of environmental issues to our customers whilst also highlighting ATG’s own efforts in reducing our impact on the environment. Last year’s Earth Hour was a huge success and our teams across the UK really engaged our audiences in the event. Through the work of our Safety, Environmental and Technical (SET) department and the operation of our Always Think Green initiative we can remain committed to addressing the global issues that affect us all.'
Shareen Brown, spokesperson for WWF-UK, said, 'We’re thrilled that ATG will be taking part in Earth Hour again this year and hope that they’ll inspire many others to get involved. Earth Hour is more than just an hour of darkness, it’s a chance for people to come together and send a global message about the need to protect our planet. By taking one simple step to switch off, you’ll be joining millions of people from around the world in this special celebration.'
All of the money raised will go towards WWF’s vital conservation work in the Mara, Kenya, one of the most spectacular places on Earth and home to some of the world’s most iconic wildlife including lions, cheetahs and African elephants. This incredible landscape is also central to national and local economies and directly supports the livelihoods of more than one million people. WWF will be helping to create a brighter future for the Mara, from helping communities address human-wildlife conflict to providing local wildlife rangers with much needed equipment.
Everyone can sign up for WWF’s Earth Hour 2014. For more information and to sign up please visit www.wwf.org.uk/earthhour
Join in the conversation with hashtags #EarthHour and #bebrilliant
About ATG’s Green Initiatives: In 2012, ATG launched its Always Think Green campaign - engaging with venue managers, technical teams and venue Environmental Ambassadors, in raising awareness, training and implementing 'green' thinking into business practices.
Under a new initiative, Project Blackout, ATG has cut its overnight energy use by 15% and is dedicated to zero waste to landfill, and established a Group waste contract with First Mile from 2013. ATG has increased recycling levels (including food) and reduced general waste across its estate. Some venues have achieved recycling levels of 97%. As a First Mile customer, ATG supports the Small Steps Project, a humanitarian organisation and UK registered charity supporting children and their families on rubbish dumps.
In October 2013, ATG reduced its environmental impacts further by renewing the Group’s electricity contract with Haven Power, which provide the Group with 100% Renewable energy derived from biomass, supported by Drax.