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About Us

About Ambassador Theatre Group

About Us

The Ambassador Theatre Group LTD

Co-founded by Sir Howard Panter and Rosemary Squire OBE in 1992, the Ambassador Theatre Group Ltd (ATG) is the world’s number one live-theatre company with a total of 39 venues in Britain and on Broadway and an internationally recognised award-winning theatre producer with productions in the West End and on Broadway and touring productions in the UK, North America, Australia and Asia. ATG is also the market leader in theatre ticketing services through ATG Tickets, LOVETheatre and Group Line.

ATG’s impressive portfolio of West End theatres includes historic buildings such as the Apollo Victoria, Donmar Warehouse, Duke of York’s, Fortune, Harold Pinter, Lyceum, Phoenix, Piccadilly, Playhouse, Savoy and Trafalgar Studios 1 and 2. In New York, ATG owns The Lyric Theatre, the largest theatre on Broadway.

ATG’s regional theatres include The Ambassadors Woking encompassing the New Victoria and Rhoda McGaw Theatres and the award-winning 6 screen cinema complex, Ambassador Cinemas; Aylesbury Waterside Theatre; New Alexandra Theatre Birmingham; Theatre Royal Brighton; Bristol Hippodrome; Churchill Theatre Bromley; Edinburgh Playhouse; Leas Cliff Hall, Folkestone; King’s Theatre and Theatre Royal,Glasgow; Liverpool Empire; Palace Theatre and Opera House, Manchester; Milton Keynes Theatre; New Theatre, Oxford; Richmond Theatre; Southport Theatre; Regent Theatre and Victoria Hall, Stoke-on-Trent; Sunderland Empire; Princess Theatre, Torquay; New Wimbledon Theatre and New Wimbledon Studio and the Grand Opera House, York.

ATG has offices in London, New York and Sydney.

Current and recent ATG co-productions include The Ruling Class starring James McAvoy (London) Women on the Verge of a Nervous Breakdown starring Tamsin Greig (London), East is East starring Jane Horrocks (London), Richard III starring Martin Freeman (London), Arcadia (UK Tour), Dirty Rotten Scoundrels starring Robert Lindsay (London and UK Tour); Jersey Boys (London and UK Tour); Rock of Ages (UK Tour); Macbeth starring James McAvoy (London); The Hothouse starring Simon Russell Beale and John Simm (London); The Pride starring Hayley Atwell and Mathew Horne (London); Passion Play starring Zoë Wanamaker (London); Posh, Jumpy and Constellations (Royal Court at the Duke of York’s); Dolly Parton’s 9 to 5 The Musical (UK tour and London); Priscilla Queen of the Desert starring Jason Donovan (UK tour); Legally Blonde the Musical(Sydney, London and UK tour); Monty Python’s Spamalot by Eric Idle, starring Marcus Brigstocke, Jon Culshaw, Stephen Tompkinson, Joe Pasquale and most recently Warwick Davis and Les Dennis (London and UK tour); The Rocky Horror Show (Worldwide); Goodnight Mister Tom (London and UK tour); The Mystery of Charles Dickens starring Simon Callow (London); South Pacific starring Samantha Womack and Paulo Szot (London and UK tour); All New People starring Zach Braff (UK Regions and London);

Ghost the Musical (Manchester and London); Matthew Bourne’s Nutcracker! (Sadler’s Wells and UK tour); Being Shakespeare starring Simon Callow (London, UK tour, New York and Chicago); The Misanthrope starring Damian Lewis and Keira Knightley (London); the critically acclaimed award-winning musical West Side Story (Sadler’s Wells and UK tour); Elling starring John Simm (London) and Guys and Dolls starring Ewan McGregor (London and worldwide).

ATG is also mounting productions around the world. ATG’s productions in Australia include Legally Blonde the Musical, Thriller Live, The Rocky Horror Show, Guys and Dolls and West Side Story. Recent ATG productions on Broadway include The Mountaintop starring Samuel L Jackson and Angela Bassett, Exit the King starring Geoffrey Rush and Susan Sarandon and John Doyle’s award winning production of Stephen Sondheim’s Sweeney Todd. ATG also co-produced Constellations on Broadway and The King and I with Lincoln Center Theatre.

Other ATG successes include the co-production of The Weir in London and on Broadway(winner of the 1999 Olivier Award for Best New Play); Smokey Joe’s Café in the West End and the Olivier award-winning Slava’s Snowshow in the West End and North America plus the multi award-winning West End musical, Carmen Jones.

ATG has a number of major production company initiatives. In partnership with Tony Award® winner Jerry Mitchell, the acclaimed director and choreographer, Jerry Mitchell Productions develops new productions for ATG theatres in London and New York. Theatre Royal Brighton Productions presents classic and new drama both on tour in the UK and in the West End; and in partnership with acclaimed director, Jamie Lloyd, Jamie Lloyd Productions creates bespoke pieces of theatrical work including most recently the hugely successful Trafalgar Transformed seasons in the West End.

ATG has a group partner company Sonia Friedman Productions (SFP), which is a West End and Broadway production company responsible for some of the most successful theatre productions in London and on Broadway over the past few years. Since 1990, SFP has developed, initiated and produced over 140 new productions and has won numerous Olivier and Tony Awards.

Recent SFP West End and Broadway theatre productions and co-productions include the UK premiere of The Book of Mormon, Jez Butterworth's The River on Broadway, starring Hugh Jackman, The Nether, Bend it Like Beckham the Musical, Hamlet starring Benedict Cumberbatch, Electra, King Charles III, Sunny Afternoon, Shakespeare in Love, Jerusalem, Ghosts, Mojo, Chimerica, Twelfth Night & Richard III and Old Times.

Sonia will also collaborate with J. K. Rowling on a new stage play to be based on the Harry Potter stories in co-production with Colin Callender. Current television productions include the television adaptation of Ronald Harwood’s The Dresser starring Anthony Hopkins and Ian McKellen, to be directed by Richard Eyre for the BBC. This follows directly after her current partnership with Playground Entertainment on the six-part mini-series adaptation of Hilary Mantel’s Wolf Hall for the BBC and Masterpiece co-produced by Company Pictures.

ATG is the majority shareholder of BB Group, one of the leading producers and promoters of premium live entertainment in Europe with a particular strength in touring musicals and dance productions throughout Germany, Austria and Switzerland. BB Group’s productions include West Side Story, We Will Rock You, The Rocky Horror Show, Cats, Alvin Ailey American Dance Theater and Ballet Revolución. BB Group’s 2015 co-productions include The Lion King and The Bodyguard.

Founded in 1987 by acclaimed producer, the late Michael Brenner, the BB Group now presents more than 1,000 performances each year, generating more than 1.5 million ticket sales.  BB Group is renowned for its creative expertise and its reputation for quality and reliability which has led to strong and enduring relationships with leading venue operators and content rights holders.

The BB Group has won the tender to re-develop the Staatenhaus in Cologne as a 1,700 seat theatre.  The Staatenhaus will replace the temporary Cologne Musical Dome and will be the top venue for musicals in the Rhine-Ruhr region of Germany.

ATG also owns a major national family entertainment and pantomime company, First Family Entertainment (FFE). FFE are producing ten star-studded pantomimes for the Christmas 2015/2016 season.

Updated May 2015

ATG Tickets

ATG Tickets is the joint-largest ticketing company in the UK. It is the largest in theatre ticketing and provides the arts and entertainment industry with a range of services. ATG Tickets manages ticketing, revenue management, customer service (through its UK based contact centre), group sales and ecommerce needs for producers, venues, artists and events across the UK.

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Who's Who:

Life President
Sir Eddie Kulukundis OBE

Board Members


Greg Dyke

Joint Chief Executive & Creative Director
Sir Howard Panter

Joint Chief Executive
Rosemary Squire OBE

Chief Financial Officer & Commercial Director
Helen Enright

Managing Director (Content)
Michael Lynas

Business Affairs Director
Peter Kavanagh

Managing Director (Venues)
Nick Potter

Chief Executive Officer Asia Pacific
Tim McFarlane

Executive Director/Chief Executive Officer New York
David Lazar

Andrew Tisdale

ShanMae Teo

Robert Sudo

Chris Graham

Richard Lenane

Find out more, visit:

First Family Entertainment

Sonia Friedman Productions


Press Information:

For the latest news, visit our News Section.

Please direct all press enquiries to: David Bradbury, Group Press Officer



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