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About Us

About Ambassador Theatre Group

About Us

The Ambassador Theatre Group LTD  

Co-founded by Sir Howard Panter and Rosemary Squire OBE in 1992, the Ambassador Theatre Group Ltd (ATG) is the world’s number one live-theatre company with 45 venues in Britain, the US and Australia. ATG is also one of the most prolific and internationally recognised award-winning theatre producers in the world with co-productions in the UK, New York, across North America, Europe, Asia and Australia. ATG is the market leader in theatre ticketing services through ATG Tickets, LOVETheatre and Group Line.

ATG’s impressive portfolio of West End theatres includes historic buildings such as the Apollo Victoria, Donmar Warehouse, Duke of York’s, Fortune, Harold Pinter, Lyceum, Phoenix, Piccadilly, Playhouse, Savoy and Trafalgar Studios 1 and 2. In New York, ATG owns The Lyric Theatre, the largest theatre on Broadway.

In August 2015, ATG acquired ACE Theatrical Group (ACE), a company which specialises in the operation, design, development and construction of world class, live performance venues throughout North America comprising The Kings Theatre in Brooklyn, New York, The Saenger Theatre in New Orleans, Louisiana, The Mahalia Jackson Theater for the Performing Arts in New Orleans, Louisiana, The Majestic Theatre in San Antonio, Texas and The Charline McCombs Empire Theatre in San Antonio, Texas.

Earlier that month, ATG became leaseholder and took over the management of the Theatre Royal, Sydney’s oldest theatrical institution, one of the city’s premier venues and ATG’s first theatre in the Asia Pacific region.

ATG has regional UK theatres in Aylesbury, Birmingham, Brighton, Bristol, Bromley, Edinburgh, Folkestone, Glasgow, Liverpool, Manchester, Milton Keynes, Oxford, Richmond, Southport, Stoke-on-Trent, Sunderland, Torquay, Wimbledon, Woking and York. 

ATG has offices in London, New York, Sydney, Mannheim and Cologne and is poised to accelerate international expansion. 

Current and recent ATG co-productions include The Ruling Class starring James McAvoy, Oresteia,Women on the Verge of a Nervous Breakdown starring Tamsin Greig, East is East starring Jane Horrocks, Richard III starring Martin Freeman, Dirty Rotten Scoundrels starring Robert Lindsay, Jersey Boys, Priscilla Queen of the Desert starring Jason Donovan/Duncan James, Inala, Love Me Tender, Macbeth starring James McAvoy, The Hothouse starring Simon Russell Beale and John Simm, Passion Play starring Zoë Wanamaker, Posh,Jumpy and Constellations (Royal Court at the Duke of York’s), Dolly Parton’s 9 to 5 The Musical, Legally Blonde the Musical, Monty Python’s Spamalot, The Rocky Horror Show, Goodnight Mister Tom, The Mystery of Charles Dickens starring Simon Callow, South Pacific starring Samantha Womack and Paulo Szot, All New People starring Zach Braff, Ghost the Musical, Matthew Bourne’s Nutcracker!, Being Shakespeare starring Simon Callow, The Misanthrope starring Damian Lewis and Keira Knightley, West Side Story, Elling starring John Simm and Guys and Dolls starring Ewan McGregor.

ATG is also mounting productions around the world. ATG’s productions in Australia include Legally Blonde the Musical, Thriller Live, The Rocky Horror Show, Guys and Dolls and West Side Story. Recent ATG productions on Broadway include The Mountaintop starring Samuel L Jackson and Angela Bassett, Exit the King starring Geoffrey Rush and Susan Sarandon and John Doyle’s award winning production of Stephen Sondheim’s Sweeney Todd. ATG also co-produced Constellations on Broadway and currently co-producing multi Tony award winning The King and I with Lincoln Center Theatre. 

Other ATG successes include the co-production of The Weir in London and on Broadway(winner of the 1999 Olivier Award for Best New Play); Smokey Joe’s Café in the West End and the Olivier award-winning Slava’s Snowshow in the West End and North America plus the multi award-winning West End musical, Carmen Jones.

ATG has a number of major production company initiatives. In partnership with Tony Award® winner Jerry Mitchell, the acclaimed director and choreographer, Jerry Mitchell Productions develops new productions for ATG theatres in London and New York. Theatre Royal Brighton Productions presents classic and new drama both on tour in the UK and in the West End; and in partnership with acclaimed director, Jamie Lloyd, Jamie Lloyd Productions creates bespoke pieces of theatrical work including most recently the hugely successful Trafalgar Transformed seasons in the West End.

ATG has a group partner company Sonia Friedman Productions (SFP), which is a West End and Broadway production company responsible for some of the most successful theatre productions in London and on Broadway over the past few years. Recent SFP West End and Broadway theatre productions and co-productions include the UK premiere of The Book of Mormon, Jez Butterworth’s The River on Broadway, starring Hugh Jackman, The Nether, Bend it Like Beckham the Musical, Hamlet starring Benedict Cumberbatch, Electra, King Charles III, Sunny Afternoon, Shakespeare in Love, Jerusalem, Ghosts, Mojo, Chimerica, Twelfth Night & Richard III and Old Times. Sonia will also collaborate with J. K. Rowling on a new stage play to be based on the Harry Potter stories in co-production with Colin Callender. 

ATG is the majority shareholder of BB Group, one of the leading producers and promoters of premium live entertainment in Europe with a particular strength in touring musicals and dance productions throughout Germany, Austria and Switzerland. BB Group productions include West Side Story, We Will Rock You, The Rocky Horror Show, Cats, Alvin Ailey American Dance Theater and Ballet Revolución and its 2015 co-productions include The Lion King and The Bodyguard. BB Group has won the tender to re-develop the 'Staatenhaus' in Cologne as a 1,700 seat theatre. 

ATG Tickets

ATG Tickets is the joint-largest ticketing company in the UK. It is the largest in theatre ticketing and provides the arts and entertainment industry with a range of services. ATG Tickets manages ticketing, revenue management, customer service (through its UK based contact centre), group sales and ecommerce needs for producers, venues, artists and events across the UK.

Ticket your event with ATG Tickets is one of the world’s most visited arts and entertainment ticketing websites; and is the world’s most visited theatre ticketing website (Hitwise). uses Desktop, Tablet and Mobile platforms to connect customers to their favourite venues, shows, artists and events.

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Who's Who:

Life President
Sir Eddie Kulukundis OBE

Board Members
Greg Dyke

Joint Chief Executive & Creative Director
Sir Howard Panter

Joint Chief Executive
Rosemary Squire OBE

Chief Financial Officer & Commercial Director
Helen Enright

Managing Director (Content)
Michael Lynas

Business Affairs Director
Peter Kavanagh

Managing Director (Venues)
Nick Potter

Chief Executive Officer Asia Pacific
Tim McFarlane

Executive Director/Chief Executive Officer New York
David Lazar

Andrew Tisdale

ShanMae Teo

Robert Sudo

Chris Graham

Richard Lenane

David Leigh

Find out more, visit:

First Family Entertainment

Sonia Friedman Productions

Press Information:

For the latest news, visit our News Section.

Please direct all press enquiries to: David Bradbury, Group Press Officer

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