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About Us

About Ambassador Theatre Group

About Us


The Ambassador Theatre Group (ATG) is an extraordinary success story. Founded in 1992, ATG is now the world’s number one live-theatre company with more than 40 venues in Britain, the United States and Australia.

ATG’s portfolio of historic West End theatres includes the Apollo Victoria, Duke of York’s, Fortune, Harold Pinter, Lyceum, Phoenix, Piccadilly, Playhouse, Savoy and Trafalgar Studios, whilst across the UK, ATG has regional theatres in major cities such as Birmingham, Bristol, Edinburgh, Glasgow, Liverpool, Manchester, Milton Keynes and Sunderland.

In New York, ATG operates Broadway’s biggest theatre – The Lyric – home to the world-renowned Cirque du Soleil; The Kings in Brooklyn – following its stunning and acclaimed restoration and will soon re-launch The Hudson following full restoration to its former glory. 

Across North America, ATG operates a number of other theatresincluding the magnificent Saenger Theatre in New Orleans and the Majestic in San Antonio.

In Europe, ATG owns BB Group – an award-winning leading producer of premium musicals, ballet and live-music. ATG also tours extensively throughout the Asia Pacific region and operates the iconic Theatre Royal, Sydney – with plans to expand further through Australia, China, South Korea and Japan. 

As a prolific international award-winning producer, ATG creates work across the entertainment spectrum. Dynamism, creativity and quality are at the heart of everything the company produces and ATG has worked with some of the brightest lights from film and television in the theatrical world.
Recent ATG productions in the UK include The Spoils starring Jesse Eisenberg, Doctor Faustus starring Kit Harington, The End of Longing starring Matthew Perry,The Ruling Class starring James McAvoy and Richard III starring Martin Freeman. ATG has also produced tours of The Rocky Horror Show, Priscilla Queen of the Desert and Jersey Boys.Recent ATG productions on Broadway include the multi-award-winning The King and I at the Lincoln Center Theatre, Constellations starring Jake Gyllenhaal, and The Mountaintop starring Samuel L Jackson. ATG’s productions in Australia include Ghost the Musical and West Side Story.
Award-winning producer Sonia Friedman is a group partner and Sonia Friedman Productions (SFP), has recently produced the critically-acclaimed Harry Potter and the Cursed Child. Other recent productions include The Book of Mormon, Sunny Afternoon, Funny Girl starring Sheridan Smith, Farinelli and the King starring Mark Rylance and Hamlet starring Benedict Cumberbatch. Later in 2016, SFP will produce Nice Fish starring Mark Rylance and Dreamgirls, both in the West End.
ATG has launched a number of companies to create new work across its international distribution network including The Jamie Lloyd Company, Jerry Mitchell Productions and First Family Entertainment (FFE), the UK’s leading pantomime producer.
Truly exceptional customer service is at the heart of the business and ATG aims to offer a world-class experience. The company’s mission is ‘making theatre magic.’

ATG’s commitment to Creative Learning has been successful in developing theatre audiences, aiming to make arts accessible to all through workshops, relaxed performances and educational events and through the delivery of industry-leading training, apprenticeships and graduate schemes.
With advanced digital technology at the forefront of ATG’s customer experience,the company has a thriving web and social media presence. ATG is the market leader in theatre ticketing services through ATG Tickets, LOVETheatre and Group Line issuing more than 11 million tickets annually and is the UK’s biggest theatre-ticketing website. 

The global success story continues.

ATG Tickets

ATG Tickets is the joint-largest ticketing company in the UK. It is the largest in theatre ticketing and provides the arts and entertainment industry with a range of services. ATG Tickets manages ticketing, revenue management, customer service (through its UK based contact centre), group sales and ecommerce needs for producers, venues, artists and events across the UK.

Ticket your event with ATG Tickets is one of the world’s most visited arts and entertainment ticketing websites; and is the world’s most visited theatre ticketing website (Hitwise). uses Desktop, Tablet and Mobile platforms to connect customers to their favourite venues, shows, artists and events.

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Find out more, visit:

First Family Entertainment

Sonia Friedman Productions

Press Information:

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Please direct all press enquiries to: David Bradbury, Group Press Officer

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