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About Us

About Ambassador Theatre Group

About Us

The Ambassador Theatre Group LTD

Co-founded by Sir Howard Panter and Rosemary Squire OBE in 1992, the Ambassador Theatre Group Ltd (ATG) has grown to be the world’s number one live-theatre company with a total of 39 venues in Britain and on Broadway and an internationally recognised award-winning theatre producer with co-productions in New York, across North America, Europe, Asia and Australia. It is also a leader in theatre ticketing services through ATG Tickets and the Ticket Machine Group (TMG).

ATG’s impressive portfolio of West End theatres includes historic buildings such as the Apollo Victoria, Donmar Warehouse, Duke of York’s, Fortune, Harold Pinter, Lyceum, Phoenix, Piccadilly, Playhouse, Savoy, Trafalgar Studio 1 and Trafalgar Studio 2. In New York, ATG owns The Lyric Theatre, the largest theatre on Broadway.

ATG’s regional theatres include The Ambassadors Woking encompassing the New Victoria and Rhoda McGaw Theatres and the award-winning 6 screen cinema complex, Ambassador Cinemas; Aylesbury Waterside Theatre; New Alexandra Theatre Birmingham; Theatre Royal Brighton; Bristol Hippodrome; Churchill Theatre Bromley; Edinburgh Playhouse; Leas Cliff Hall, Folkestone; King’s Theatre and Theatre Royal,Glasgow; Liverpool Empire; Palace Theatre and Opera House, Manchester; Milton Keynes Theatre; New Theatre, Oxford; Richmond Theatre; Southport Theatre; Regent Theatre and Victoria Hall, Stoke-on-Trent; Sunderland Empire; Princess Theatre, Torquay; New Wimbledon Theatre and New Wimbledon Studio and the Grand Opera House, York.

ATG Production output is at its highest ever, demonstrating the unique quality and range of ATG Productions in a diverse number of theatres and markets worldwide. ATG has been behind some of the most successful and innovative productions in Britain and internationally. ATG has offices in London, New York and Sydney.

Current and recent ATG co-productions include Women on the Verge of a Nervous Breakdown starring Tamsin Greig (London), East is East starring Jane Horrocks (London), Richard III starring Martin Freeman (London), Arcadia (UK Tour), Dirty Rotten Scoundrels starring Robert Lindsay, Rufus Hound, Samantha Bond and Katherine Kingsley (London and UK Tour); Jersey Boys (London and UK Tour); Rock of Ages (UK Tour); Macbeth starring James McAvoy (London); The Hothouse starring Simon Russell Beale and John Simm (London); The Pride starring Hayley Atwell and Mathew Horne (London); Passion Play starring Zoë Wanamaker (London); Posh, Jumpy and Constellations (Royal Court at the Duke of York’s); Dolly Parton’s 9 to 5 The Musical (UK tour and London); Priscilla Queen of the Desert starring Jason Donovan (UK tour); Legally Blonde the Musical(Sydney, London and UK tour); Monty Python’s Spamalot by Eric Idle, starring Marcus Brigstocke, Jon Culshaw, Stephen Tompkinson, Joe Pasquale and most recently Warwick Davis and Les Dennis (London and UK tour); The Rocky Horror Show (Worldwide); Goodnight Mister Tom (London and UK tour); The Mystery of Charles Dickens starring Simon Callow (London); South Pacific starring Samantha Womack and Paulo Szot(London and UK tour); All New People starring Zach Braff (UK Regions and London); Dandy Dick starring Patricia Hodgeand Nicholas Le Prevostand Blue/Orange starring Robert Bathurst (Brighton, UK tour and London); Ghost the Musical(Manchester and London); Matthew Bourne’s Nutcracker! (Sadler’s Wells and UK tour); Being Shakespeare starring Simon Callow (London, UK tour, New York and Chicago); The Misanthrope starring Damian Lewis and Keira Knightley (London); the critically acclaimed award-winning musical West Side Story (Sadler’s Wells and UK tour); Elling starring John Simm (London) and Guys and Dolls starring Ewan McGregor (London).

ATG is also mounting productions around the world. ATG’s productions in Australia include Legally Blonde the Musical, Thriller Live, The Rocky Horror Show, Guys and Dolls and West Side Story. Recent ATG productions on Broadway include The Mountaintop starring Samuel L Jackson and Angela Bassett, Exit the King starring Geoffrey Rush and Susan Sarandon and John Doyle’s award winning production of Stephen Sondheim’s Sweeney Todd.

Other ATG successes include the co-production of The Weir in London and on Broadway(winner of the 1999 Olivier Award for Best New Play); Smokey Joe’s Café in the West End and the Olivier award-winning Slava’s Snowshow in the West End and North America plus the multi award-winning West End musical, Carmen Jones.

ATG has recently launched a number of major new production company initiatives. In partnership with Tony Award® winner Jerry Mitchell, theacclaimed director and choreographer, ATG has formed Jerry Mitchell Productions. Jerry Mitchell Productions will work to develop, create and produce new productions for ATG theatres in London, New York and around the world. Theatre Royal Brighton Productions will present classic and new drama both on tour in the UK and in the West End; and in partnership with acclaimed Director, Jamie Lloyd, Jamie Lloyd Productions will create bespoke pieces of theatrical work for London, the UK regions, North America, Australia and other territories. Productions of new writing, modern classics and musicals will all be presented by the company.

ATG has a group partner company Sonia Friedman Productions (SFP), which is a West End and Broadway production company responsible for some of the most successful theatre productions in London and on Broadway over the past few years. Since 1990, SFP has developed, initiated and produced over 130 new productions and has won numerous Olivier and Tony Awards.

Recent West End and Broadway productions include the UK premiere of The Book of Mormon, Shakespeare in Love, 1984, Ghosts, Mojo, Chimerica, Twelfth Night and Richard III, Ghosts, Old Times, Jerusalem,  The Sunshine Boys, Merrily We Roll Along, Betrayal, Much Ado About Nothing, The Mountaintop, Legally Blonde - the Musical, The Children’s Hour, La Bête, A Chorus of Disapproval, Hay Fever, Absent Friends, Top Girls, Arcadia, Clybourne Park, All My Sons, Private Lives, A Flea in Her Ear, A View From the Bridge, La Cage aux Folles, The Norman Conquests, A Little Night Music, Othello, Dancing at Lughnasa, Boeing-Boeing, No Man’s Land, The Seagull, Maria Friedman: Re-arranged, Under the Blue Sky, That Face, Dealer’s Choice, Herge’s Adventures of Tintin, Rock ‘n’ Roll, In Celebration, The Dumb Waiter, Donkeys’ Years, Love Song, Faith Healer, The Woman in White, Celebration, Shoot the Crow, Otherwise Engaged, As You Like It, The Home Place, Whose Life Is It Anyway?, By the Bog of Cats, Guantanamo: ‘Honor Bound to Defend Freedom’, Endgame, Jumpers, See You Next Tuesday, Hitchcock Blonde, Absolutely!, Sexual Perversity in Chicago, Ragtime, Macbeth, A Day in the Death of Joe Egg, Afterplay, Up for Grabs, On an Average Day, Noises Off, A Servant to Two Masters, Port Authority, Spoonface Steinberg and Speed-the-Plow. It has recently been announced that Sonia will collaborate with J. K. Rowling on a new stage play to be based on the Harry Potter stories. Next year, SFP plans to produce Jez Butterworth's The River on Broadway, starring Hugh Jackman.

ATG also owns a major national family entertainment and pantomime company, First Family Entertainment (FFE). FFE will produce ten star-studded pantomimes for the Christmas 2014/2015 season.

Updated October 2014

ATG Tickets

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Who's Who:

Life President
Sir Eddie Kulukundis OBE

Board Members


Greg Dyke

Joint Chief Executive & Creative Director
Sir Howard Panter

Joint Chief Executive
Rosemary Squire OBE

Chief Financial Officer & Commercial Director
Helen Enright

Managing Director (Content)
Michael Lynas

Property Director
David Blyth

Business Affairs Director
Peter Kavanagh

Managing Director (Venues)
Nick Potter

Chief Executive Officer Asia Pacific
Tim McFarlane

Executive Director/Chief Executive Officer New York
David Lazar

Managing Director (Sponsorship, Sales & Marketing)
Jonathan Grisdale

Andrew Tisdale

ShanMae Teo

Robert Sudo

Johan Mollerstrom

Chris Graham

Richard Lenane

Find out more, visit:

First Family Entertainment

Sonia Friedman Productions


Press Information:

For the latest news, visit our News Section.

Please direct all press enquiries to: David Bradbury, Group Press Officer



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